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The Theory of the Foundation

March 21, 2016

President & CEO Melissa Berman explains why we need a 鈥淭heory of the Foundation鈥 and what it must include.

“Just over 20 years ago, the iconic management expert Peter F. Drucker published an article in Harvard Business Review entitled 鈥.鈥 The essay called for leaders to stop focusing on what Drucker labeled 鈥渉ow to do鈥 techniques, and instead think about three fundamental sets of assumptions related to the organization鈥檚 environment,mission, and core competencies. Together, Drucker argued, these assumptions create a 鈥渢heory of the business.鈥 Importantly, he noted that all organizations, not just corporations, need a 鈥渃lear, consistent, and valid鈥 theory to succeed. He also pointed out that they need to regularly assess and adjust this theory in response to changing conditions.”

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